Brand marketing leader who weaves strategic design, revenue-driving storytelling, and scalable AI workflows into marketing foundations built for scale, speed—and surprises.

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What I bring to companies & their teams

See Impact Highlights

Teams do their best work when direction is grounded in data, structure is intentional, and the product story is clear. I lead cross-functional groups by setting long-term strategy, guiding day-to-day execution, and overseeing the frameworks, toolkits, and operational systems that help companies scale, launch new products, and enter new markets—without losing the plot.

  • Brand Governance & Creative Direction

    Setting the vision for how the brand shows up—visually, verbally, and experientially—and guiding teams to create work that’s consistent, intentional, and built to last.

  • Growth Content & Thought Leadership

    Turning product complexity into clear stories, content systems, PR narratives, and thought-leadership programs—built to influence buyers, support launches, and scale across every channel.

  • Product Launch & GTM Strategy

    Aligning product, PMM, design, and demand teams around the story, the plan, and the execution needed to bring new products and campaigns to market with impact.

  • Digital Experience & Owned Channels

    Building the structures, workflows, and channel playbooks that keep websites, social platforms, and digital content scalable, high-performing, and easy for teams to run.

Impact highlights

I design brand, content, and digital systems that deliver measurable lifts in engagement, conversion, and go-to-market performance.

165%

Engaged session growth

Overhauled Pindrop’s site end-to-end, from IA and UX to content, visual systems, and back-end CMS, and rebuilt it as a modular component library in WordPress and Figma.

Result: a digital foundation that lets the business launch campaigns faster, release category-defining products at the speed the market demands, and support expansion into the European market.

59%

Lift in resource web engagement

Redesigned Pindrop’s digital content and thought leadership hub into a research-forward experience, adding author portfolios, restructuring tagging, and introducing a newsroom that connects PR coverage, market POV, and lead-generating content.

Result: a bridged gap between earned and owned marketing, turning media wins into deeper onsite engagement and more pipeline-ready traffic.

120%

Campaign performance improvement

Led a full-calendar-year top-of-funnel program for Checkr, sharpening creative direction, building vertical-specific design and messaging that stayed on brand while speaking directly to each buyer persona, and tightening cross-team workflows.

Result: one-off campaigns became a repeatable, data-backed demand engine and the business gained a clearer line of sight into future pipeline and growth.

39%

Growth in demo completion

Rebuilt Pindrop.com’s UX, navigation, and content flows around real-world buyer intent, mapping journeys across research, evaluation, and decision stages.

Result: the site shifted from brochure to buyer-led sales engine, where earlier-stage visitors could go deeper with the right proof and high-intent buyers reached the demo path with far less friction.

What People Are Saying

“Laura is the person leadership trusts to get it done. When the stakes are high and she’s faced with roadblocks, she always finds a creative way through and delivers.”

— Former boss, Pindrop Executive

“When things were chaotic, Laura brought clarity. She turned our brand, website, and content into a machine Sales and product could finally rely on.”

— Former colleague, Pindrop